{"id":6035,"date":"2019-03-27T16:50:46","date_gmt":"2019-03-27T15:50:46","guid":{"rendered":"https:\/\/plavipixel.hr\/portfolio\/beauty-khaleesi\/"},"modified":"2019-10-30T16:36:18","modified_gmt":"2019-10-30T15:36:18","slug":"beauty-khaleesi","status":"publish","type":"page","link":"https:\/\/plavipixel.hr\/en\/portfolio\/beauty-khaleesi\/","title":{"rendered":"Beauty Khaleesi"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”3.22″ custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|||” custom_padding_tablet=”” custom_padding_phone=”20px|||” top_divider_style=”asymmetric4″ top_divider_color=”#0C71C3″ top_divider_height=”300px” top_divider_flip=”horizontal” top_divider_height_tablet=”150px” top_divider_height_phone=”90px” top_divider_height_last_edited=”on|phone”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding_tablet=”0px||0px|” custom_padding_phone=”0px||0px|”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_last_edited=”off|desktop” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” text_color=”light” admin_label=”Ime klijenta” module_class=”h1–portfolio” _builder_version=”3.21.1″ title_text_color=”#ffffff” title_font_size=”44″ title_font_size_tablet=”32″ title_font_size_phone=”18″ title_font_size_last_edited=”on|tablet” title_letter_spacing_last_edited=”off|desktop” title_line_height_tablet=”” title_line_height_phone=”” title_line_height_last_edited=”on|desktop”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section–portfolio-top” _builder_version=”3.22.3″][et_pb_row module_class=”row–portfolio-header” _builder_version=”3.25″ custom_padding=”100px|0px|50px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”01″ module_class=”module__numeracija module–numeracija-siva” _builder_version=”3.27.4″]01
\n[\/et_pb_text][et_pb_text admin_label=”Usluge” module_class=”h2–portfolio” _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

Services<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”row–portfolio-list” _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Natuknice” module_class=”text__portfolio” _builder_version=”4.0″ custom_margin=”||” custom_margin_tablet=”” custom_margin_phone=”||-15px” custom_margin_last_edited=”on|desktop” hover_enabled=”0″]\u2714 website – design & development<\/p>\n

\u2714 hosting and backup<\/p>\n

\u2714 content editing and proofreading<\/p>\n

\u2714 content management and maintenance<\/p>\n

\u2714 graphic design – online and offline application[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Natuknice” module_class=”text__portfolio” _builder_version=”4.0″ hover_enabled=”0″]\u2714 secondary forms of communication – preparation for printing business cards, gift cards, flyers and salon stickers<\/p>\n

\u2714 social media setup and management – Facebook, Instagram<\/p>\n

\u2714 Facebook and Instagram advertising<\/p>\n

\u2714 Google Ads (AdWords) advertising [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”row__portfolio” _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Sa\u017eetak” module_class=”text__portfolio” _builder_version=”3.27.4″][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”divider__diagonal-shadow” _builder_version=”3.22.3″][et_pb_row column_structure=”1_2,1_2″ module_class=”row–portfolio-header” _builder_version=”3.25″ custom_padding=”100px|0px|50px|0px|false|false”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”02″ module_class=”module__numeracija module–numeracija-plava” _builder_version=”3.27.4″]02
\n[\/et_pb_text][et_pb_text admin_label=”Izazov” module_class=”h2–portfolio” _builder_version=”4.0″ hover_enabled=”0″]Challenge[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

For the newly opened, exclusive Zagreb beauty salon Beauty Khaleesi, we created a website, Facebook and Instagram profile, conducted promotional campaigns, and designed and produced promotional materials – business cards, vouchers, flyers and stickers for the salon.<\/p>\n

Beauty Khaleesi will help many clients with their high-quality treatments and the use of modern technology. Their awareness of the need for quality representation in the digital world will be make them a successful business.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2019\/04\/20190403-bk-portfolio.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2018\/05\/pcz01-e1526477292337.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”image__portfolio” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”divider__diagonal-shadow-bg” _builder_version=”3.22.3″][et_pb_row column_structure=”1_2,1_2″ module_class=”row–portfolio-header” _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”03″ module_class=”module__numeracija module–numeracija-siva” _builder_version=”3.27.4″]03
\n[\/et_pb_text][et_pb_text admin_label=”Rje\u0161enje” module_class=”h2–portfolio” _builder_version=”4.0″ hover_enabled=”0″]Solution
\n[\/et_pb_text][et_pb_text admin_label=”Subtitle” module_class=”h3–portfolio” _builder_version=”4.0″ hover_enabled=”0″]Creating New Website
\n[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

We have created an attractive and responsive web site for Beauty Khaleesi, with an emphasis on maximum ease of use. A web site visitor should not waste too much time navigating the site, so we made all the information available with a few clicks.<\/p>\n

This task required careful preparation and performance planning because of the large amount of content on the website. Each treatment is accentuated by its subpage, which is easy and intuitive to reach, without tiring the customers that drives potential clients away.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2019\/03\/bk-portfolio.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”image__portfolio” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”row__portfolio” _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2019\/03\/bk-mockup.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”3.23″ custom_margin=”123px||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Subtitle” module_class=”h3–portfolio” _builder_version=”4.0″ hover_enabled=”0″]Social Media Setup and Promotional Campaigns[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

Just as a prerequisite for successful business is a modern website, so is the presence on social media. Facebook provides the ability to present services and provide information to clients quickly and directly, while Instagram is a great platform for presenting services and day-to-day work.<\/p>\n

For Beauty Khaleesi we have created profiles on Facebook and Instagram that will serve to promote brands and services. Starting a local business in a competitive industry such as the offering of cosmetic and therapeutic services requires a promotional campaign that informs potential clients about the existence of a new salon and the advantages over the competition.<\/p>\n

The opening of health and beauty center Beauty Khaleesi was accompanied by a promotional campaign for which we used multiple communication channels. Gathering followers and building community on social media is an interesting task that requires creativity, but also persistence and patience.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”row__portfolio” _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Subtitle” module_class=”h3–portfolio” _builder_version=”4.0″ hover_enabled=”0″]Content Management and Maintenance [\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

When creating the website itself, we invested a certain amount of time in shortening, translating, and organizing the material that needed to be adapted for implementation on the site. Given that the client uses sophisticated technologies in business that the general public is not familiar with, it was important to present treatments in an easy to understand way when creating content. Thus, we have combined the simplicity and functionality of the website with clear and carefully crafted information that gives visitors a comfortable user experience on the page.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2018\/05\/copywrite_pcz-1-e1526467590491.jpeg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”image__portfolio” _builder_version=”3.23″][\/et_pb_image][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2019\/03\/2019-03-28.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”row__portfolio” _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2019\/03\/bk_materijali.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” disabled_on=”on|on|off” module_class=”image__portfolio” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Subtitle” module_class=”h3–portfolio” _builder_version=”4.0″ hover_enabled=”0″]Secondary Forms of Communication and Promotional Materials[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

For Beauty Khaleesi, we have designed business cards and stickers for the salon. We also designed coupons that are part of salon opening promotional campaign.<\/p>\n

Tasks of this kind are always interesting because they provide space for creative solutions. However, their complexity should not be underestimated, as we must not forget to maintain visual consistency when designing all materials.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

You can check out the web site we created at www.beauty-khaleesi.hr<\/a>.<\/p>\n

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