{"id":6036,"date":"2018-06-04T15:43:31","date_gmt":"2018-06-04T13:43:31","guid":{"rendered":"https:\/\/plavipixel.hr\/portfolio\/dnevni-boravak-mali-inovatori\/"},"modified":"2018-06-04T15:43:31","modified_gmt":"2018-06-04T13:43:31","slug":"dnevni-boravak-mali-inovatori","status":"publish","type":"page","link":"https:\/\/plavipixel.hr\/en\/portfolio\/dnevni-boravak-mali-inovatori\/","title":{"rendered":"Dnevni Boravak: Mali inovatori"},"content":{"rendered":"

[et_pb_section bb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”3.5.1″ custom_margin_last_edited=”on|desktop” custom_padding=”|||” custom_padding_phone=”20px|||” top_divider_style=”asymmetric4″ top_divider_color=”#0C71C3″ top_divider_height=”300px” top_divider_flip=”horizontal” top_divider_height_tablet=”150px” top_divider_height_phone=”90px” top_divider_height_last_edited=”on|phone” next_background_color=”#000000″ global_module=”1011″][et_pb_row global_parent=”1011″ custom_padding_tablet=”0px||0px|” custom_padding_phone=”0px||0px|” custom_padding_last_edited=”on|tablet” padding_1_tablet=”|||” padding_1_last_edited=”off|desktop” _builder_version=”3.2.2″ background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Ime klijenta” global_parent=”1011″ meta=”off” featured_image=”off” text_color=”light” module_class=”h1–portfolio” _builder_version=”3.4.1″ title_text_color=”#ffffff” title_font_size=”44″ title_font_size_tablet=”32″ title_font_size_phone=”18″ title_font_size_last_edited=”on|tablet” title_letter_spacing_last_edited=”off|desktop” title_line_height_last_edited=”on|desktop” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ module_class=”section–portfolio-top” _builder_version=”3.5.1″ prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row custom_padding=”100px|0px|50px|0px|false|false” module_class=”row–portfolio-header” _builder_version=”3.5.1″][et_pb_column type=”4_4″][et_pb_text admin_label=”01″ module_class=”module__numeracija module–numeracija-siva” _builder_version=”3.5.1″]<\/p>\n

01<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Usluge” module_class=”h2–portfolio” _builder_version=”3.5.1″]<\/p>\n

Usluge<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”row–portfolio-list” _builder_version=”3.5.1″][et_pb_column type=”4_4″][et_pb_text admin_label=”Natuknice” module_class=”text__portfolio” _builder_version=”3.5.1″]<\/p>\n

\u2714 marketing savjetovanje vezano za branding i naziv tvrtke (tvrtka u osnutku)<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”row__portfolio” _builder_version=”3.5.1″][et_pb_column type=”4_4″][et_pb_text admin_label=”Sa\u017eetak” module_class=”text__portfolio” _builder_version=”3.5.1″]<\/p>\n

Klijent je kroz Dnevni boravak \u017eelio pru\u017eiti \u0161kolarcima izvan\u0161kolsku edukaciju. Projekt je zami\u0161ljen na na\u010din da djeca prije ili poslije nastave dolaze pisati zada\u0107u ili u\u010diti nastavno gradivo, a uz to su organizirane i raznovrsne edukativne radionice za djecu i odrasle. Klijent osigurava prijevoz, hranu i pi\u0107e za djecu. U Dnevnom boravku zaposleni su stru\u010dni nastavni suradnici koji su zadu\u017eeni za izvo\u0111enje kvalitetnog programa.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ module_class=”divider__diagonal-shadow” _builder_version=”3.5.1″ prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row module_class=”row–portfolio-header” _builder_version=”3.5.1″][et_pb_column type=”1_2″][et_pb_text admin_label=”02″ module_class=”module__numeracija module–numeracija-plava” _builder_version=”3.5.1″]<\/p>\n

02<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Izazov” module_class=”h2–portfolio” _builder_version=”3.5.1″]<\/p>\n

Izazov<\/p>\n

[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”3.5.1″]<\/p>\n

Tvrtka je bila u procesu osnivanja te je bilo potrebno osmisliti naziv koji \u0107e ju uspje\u0161no pozicionirati na tr\u017ei\u0161tu i osigurati prednost u budu\u0107em poslovanju.<\/p>\n

Branding tvrtke va\u017ean je zbog prepoznatljivosti kod publike. Konkretno, kod brendiranja ovog projekta fokus je bio na tome da sam naziv i vizualna komunikacija asociraju na brigu odjeci i inovativnost.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2018\/06\/logo-3.jpg” module_class=”image__portfolio” _builder_version=”3.5.1″ \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ module_class=”divider__diagonal-shadow-bg” _builder_version=”3.5.1″ prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row module_class=”row–portfolio-header” _builder_version=”3.5.1″][et_pb_column type=”1_2″][et_pb_text admin_label=”03″ module_class=”module__numeracija module–numeracija-siva” _builder_version=”3.5.1″]<\/p>\n

03<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Rje\u0161enje” module_class=”h2–portfolio” _builder_version=”3.5.1″]<\/p>\n

Rje\u0161enje<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Subtitle” module_class=”h3–portfolio” _builder_version=”3.5.1″]<\/p>\n

Marketing savjetovanje<\/p>\n

[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”3.5.1″]<\/p>\n

Savjetovali smo klijenta o promjeni imena u odnosu na originalnu ideju koja je bila preduga\u010dka.<\/p>\n

Kroz logotip smo \u017eeljeli naglasiti kako je to projekt namijenjen prvenstveno djeci i korisno provedenom vremenu izvan vrti\u0107a ili \u0161kole. Slova D i B inicijali su naziva programa te su izvedeni u obliku \u0161arenog leptira jer, jednako kao i kori\u0161tene \u0161arene boje, leptir simbolizira dje\u010dju razigranost. Prikazano je Idejno rje\u0161enje korporativne materijale, poslovnu posjetnicu i letke.<\/p>\n

Rje\u0161enje nije realizirano zbog hitnosti izrade i promjene planova naru\u010ditelja. Unato\u010d tome, projekt je konceptualno izveden i dr\u017eimo kako je i samo kao idejno rje\u0161enje vrijedno pa\u017enje.<\/p>\n

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01 Usluge \u2714 marketing savjetovanje vezano za branding i naziv tvrtke (tvrtka u osnutku) Klijent je kroz Dnevni boravak \u017eelio pru\u017eiti \u0161kolarcima izvan\u0161kolsku edukaciju. Projekt je zami\u0161ljen na na\u010din da djeca prije ili poslije nastave dolaze pisati zada\u0107u ili u\u010diti nastavno gradivo, a uz to su organizirane i raznovrsne edukativne radionice za djecu i odrasle. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5668,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"

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