[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”3.22″ custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|||” custom_padding_tablet=”” custom_padding_phone=”20px|||” top_divider_style=”asymmetric4″ top_divider_color=”#0C71C3″ top_divider_height=”300px” top_divider_flip=”horizontal” top_divider_height_tablet=”150px” top_divider_height_phone=”90px” top_divider_height_last_edited=”on|phone”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding_tablet=”0px||0px|” custom_padding_phone=”0px||0px|”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_last_edited=”off|desktop” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” text_color=”light” admin_label=”Ime klijenta” module_class=”h1–portfolio” _builder_version=”3.21.1″ title_text_color=”#ffffff” title_font_size=”44″ title_font_size_tablet=”32″ title_font_size_phone=”18″ title_font_size_last_edited=”on|tablet” title_letter_spacing_last_edited=”off|desktop” title_line_height_tablet=”” title_line_height_phone=”” title_line_height_last_edited=”on|desktop”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section–portfolio-top” _builder_version=”3.22.3″][et_pb_row module_class=”row–portfolio-header” _builder_version=”3.25″ custom_padding=”100px|0px|50px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”01″ module_class=”module__numeracija module–numeracija-siva” _builder_version=”3.27.4″]01
\n[\/et_pb_text][et_pb_text admin_label=”Usluge” module_class=”h2–portfolio” _builder_version=”4.0″]Services[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”row–portfolio-list” _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Natuknice” module_class=”text__portfolio” _builder_version=”4.0″]<\/p>\n
\u2714 website – design & development<\/p>\n
\u2714 hosting and backup<\/p>\n
\u2714 content editing \/ graphic design<\/p>\n
\u2714 SEO\u00a0<\/p>\n
\u2714 social media management (Facebook, Instagram, Twitter)<\/p>\n
\u2714 newsletter<\/p>\n
\u2714 consulting<\/p>\n
\u2714 360\u00b0 virtual dance center walk<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Natuknice” module_class=”text__portfolio” _builder_version=”4.0″]<\/p>\n
\u2714 copywriting –\u00a0content maintenance and management<\/p>\n
\u2714 full service agency services<\/p>\n
\u2714 Facebook and Instagram advertising<\/p>\n
\u2714 Google Ads advertising<\/p>\n
\u2714 rebranding (BRAND DESIGN d.o.o.)<\/p>\n
\u2714 secondary forms of communication (preparation for printing business cards, brochures, memorandums, signatures, envelopes, gift cards and other materials)<\/p>\n
<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ module_class=”row__portfolio” _builder_version=”3.25″][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Sa\u017eetak” module_class=”text__portfolio” _builder_version=”4.0″]<\/p>\n
Zagreb Dance Centre by Nicolas provides recreational and sports dance lessons. It is one of the leading dance centers in Zagreb and the whole Croatia, and our cooperation has been going on since 2008.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”divider__diagonal-shadow” _builder_version=”3.22.3″][et_pb_row column_structure=”1_2,1_2″ module_class=”row–portfolio-header” _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”02″ module_class=”module__numeracija module–numeracija-plava” _builder_version=”3.27.4″]02
\n[\/et_pb_text][et_pb_text admin_label=”Izazov” module_class=”h2–portfolio” _builder_version=”4.0″]Challenge[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.0″]<\/p>\n
In addition to the old and unclear web site, there was often confusion in communication with the audience because of the similarities in the names of the Zagreb Dance Center and the Zagreb Dance Center (by Nicolas).<\/p>\n
For this reason, we have come to the conclusion that it is necessary to make rebranding that will achieve recognition in relation to other dance centers. Despite the sentimental connection the client had with the name so far, we advised our client to refresh the name in order to improve the image.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2018\/06\/pcz01.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”image__portfolio” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”divider__diagonal-shadow-bg” _builder_version=”3.22.3″][et_pb_row column_structure=”1_2,1_2″ module_class=”row–portfolio-header” _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”03″ module_class=”module__numeracija module–numeracija-siva” _builder_version=”3.27.4″]03
\n[\/et_pb_text][et_pb_text admin_label=”Rje\u0161enje” module_class=”h2–portfolio” _builder_version=”4.0″]Solution[\/et_pb_text][et_pb_text admin_label=”Subtitle” module_class=”h3–portfolio” _builder_version=”4.0″]Creating New Website[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.0″]<\/p>\n
We renewed the website for the first time back in 2009. The next version was made in 2014 as part of a rebranding, and in 2017, the site was once again refreshed to match modern standards.
Due to the intense work dynamics and frequent changes in the offer of the Zagreb Dance Centre by Nicolas, in accordance with the agency’s maintenance obligation, we are constantly updating and improving the website, both in content and technology.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2018\/05\/laptop_pcz-1-e1526467224243.jpeg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”image__portfolio” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”row__portfolio” _builder_version=”3.25″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2018\/05\/brand_pcz-e1526465965954.jpeg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” disabled_on=”on|on|off” module_class=”image__portfolio” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Subtitle” module_class=”h3–portfolio” _builder_version=”3.27.4″]Rebranding
\n[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.0″]<\/p>\n
In order to prevent confusion in the public, we offered the client a step up from previously unrecognized name that was often confused with the existing ZPC (Zagreb Dance Center). Given Nicholas’s popularity, charm, charisma and numerous appearances in the popular TV show “Dancing with the Stars,” we have proposed a rebranding of the dance center business. In 2014, through the rebranding of the Dance Center Zagreb, it was renamed the Zagreb Dance Centre by Nicolas.
The demanding job of consulting and leading through the entire rebranding process was successfully done in cooperation with BRAND DESIGN d.o.o<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2018\/05\/brand_pcz-e1526465965954.jpeg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” disabled_on=”off|off|on” module_class=”image__portfolio” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”row__portfolio” _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Subtitle” module_class=”h3–portfolio” _builder_version=”4.0″]Copywriting, Content Management and Maintenance, Content Editing[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.0″]<\/p>\n
70% of the Zagreb Dance Centre by Nicolas participants found out about the centre online, thanks in large part to our engagement and professional leadership of online activities through many years of collaboration. It is of utmost importance for their business that the web site and associated online channels (social media and advertising) are kept up to date. That’s why we’re responsible for publishing all of the content: price list updates, course schedules, groups, and creative campaigns for a variety of occasions throughout the year.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2018\/06\/landing_pcz.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”image__portfolio” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”divider__diagonal-shadow” _builder_version=”3.22.3″][et_pb_row column_structure=”2_3,1_3″ module_class=”row–portfolio-header” _builder_version=”3.25″][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”04″ module_class=”module__numeracija module–numeracija-plava” _builder_version=”3.27.4″]04
\n[\/et_pb_text][et_pb_text admin_label=”Landing stranice” module_class=”h2–portfolio” _builder_version=”4.0″]Landing Pages[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.0″]<\/p>\n
Although the presentation of certain services from the ZDC by Nicolas offer cannot be called a classic \u201clanding page\u201d example, each one of them works completely independently.<\/p>\n
In synergy of simple but attractive presentation of content, relevant information and promotional activities that bring the interested client directly to the service for which they queried earlier through the Google search engine, the site simultaneously provides the opportunity to quickly select and book the desired course.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2018\/06\/landing-1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”image__portfolio” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”divider__diagonal-shadow-white” _builder_version=”3.22.3″][et_pb_row module_class=”row–portfolio-header” _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”05″ module_class=”module__numeracija module–numeracija-siva” _builder_version=”3.27.4″]05
\n[\/et_pb_text][et_pb_text admin_label=”Obrada materijala” module_class=”h2–portfolio” _builder_version=”4.0″]Material Editing, Updating and Content Entry[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”3.25″][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text module_class=”text__portfolio” _builder_version=”4.0″]<\/p>\n
We often receive and process a large number of written and photo materials from the client on a daily basis. We prepare them in a creative way for various internet channels, from websites to social media. We always pay special attention to the specifications and rules of each one of these platforms so that the posts reach the target audience.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”row__portfolio” _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_gallery gallery_ids=”2824,988,987,982,2223,2225,983,986″ posts_number=”8″ show_title_and_caption=”off” zoom_icon_color=”#0c71c3″ hover_overlay_color=”rgba(255,255,255,0.75)” hover_icon=”%%51%%” module_class=”image__portfolio” _builder_version=”3.9″][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”divider__diagonal-shadow” _builder_version=”3.22.3″][et_pb_row module_class=”row–portfolio-header” _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”06″ module_class=”module__numeracija module–numeracija-plava” _builder_version=”3.27.4″]06
\n[\/et_pb_text][et_pb_text admin_label=”Internet marketing” module_class=”h2–portfolio” _builder_version=”4.0″]Internet Marketing and Advertising[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”row__portfolio” _builder_version=”3.25″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text module_class=”text__portfolio” _builder_version=”4.0″]\u2714 Google Ads (AdWords)<\/p>\n
\u2714 Facebook<\/p>\n
\u2714 Instagram<\/p>\n
\u2714 Twitter<\/p>\n
\u2714 analysis and defining target audience[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_gallery gallery_ids=”925,922″ fullwidth=”on” module_class=”image__portfolio” _builder_version=”3.5.1″ background_layout=”dark”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0″]<\/p>\n