{"id":6329,"date":"2018-06-04T15:47:22","date_gmt":"2018-06-04T13:47:22","guid":{"rendered":"https:\/\/plavipixel.hr\/portfolio\/odak-podovi-interijeri\/"},"modified":"2019-11-14T09:57:11","modified_gmt":"2019-11-14T08:57:11","slug":"odak-flooring-and-interiors","status":"publish","type":"page","link":"https:\/\/plavipixel.hr\/en\/portfolio\/odak-flooring-and-interiors\/","title":{"rendered":"Odak Flooring and Interiors"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”3.22″ custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|||” custom_padding_tablet=”” custom_padding_phone=”20px|||” top_divider_style=”asymmetric4″ top_divider_color=”#0C71C3″ top_divider_height=”300px” top_divider_flip=”horizontal” top_divider_height_tablet=”150px” top_divider_height_phone=”90px” top_divider_height_last_edited=”on|phone”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding_tablet=”0px||0px|” custom_padding_phone=”0px||0px|”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_last_edited=”off|desktop” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” text_color=”light” admin_label=”Ime klijenta” module_class=”h1–portfolio” _builder_version=”3.21.1″ title_text_color=”#ffffff” title_font_size=”44″ title_font_size_tablet=”32″ title_font_size_phone=”18″ title_font_size_last_edited=”on|tablet” title_letter_spacing_last_edited=”off|desktop” title_line_height_tablet=”” title_line_height_phone=”” title_line_height_last_edited=”on|desktop”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section–portfolio-top” _builder_version=”3.22.3″][et_pb_row module_class=”row–portfolio-header” _builder_version=”3.25″ custom_padding=”100px|0px|50px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”01″ module_class=”module__numeracija module–numeracija-siva” _builder_version=”3.27.4″]01
\n[\/et_pb_text][et_pb_text admin_label=”Usluge” module_class=”h2–portfolio” _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

Services<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”row–portfolio-list” _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Natuknice” module_class=”text__portfolio” _builder_version=”3.27.4″]\u2714 branding
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Natuknice” module_class=”text__portfolio” _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

\u2714 website<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”row__portfolio” _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Sa\u017eetak” module_class=”text__portfolio” _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

Odak Flooring and Interiors is a design, trade and interior design services company focused on flooring. Their target audience is hotels, casinos and business premises.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”divider__diagonal-shadow” _builder_version=”3.22.3″][et_pb_row column_structure=”1_2,1_2″ module_class=”row–portfolio-header” _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”02″ module_class=”module__numeracija module–numeracija-plava” _builder_version=”3.27.4″]02
\n[\/et_pb_text][et_pb_text admin_label=”Izazov” module_class=”h2–portfolio” _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

Challenge<\/p>\n

[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

The company did not have appropriate branding. Specifically, they had an unrecognizable and impractical (inadequate) logo.<\/p>\n

The website did not present the offer and services in an accessible way and it was confusing to the visitors.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2018\/06\/logo.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”image__portfolio” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”divider__diagonal-shadow-bg” _builder_version=”3.22.3″][et_pb_row column_structure=”1_2,1_2″ module_class=”row–portfolio-header” _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”03″ module_class=”module__numeracija module–numeracija-siva” _builder_version=”3.27.4″]03
\n[\/et_pb_text][et_pb_text admin_label=”Rje\u0161enje” module_class=”h2–portfolio” _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

Solution<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Subtitle” module_class=”h3–portfolio” _builder_version=”3.27.4″]Branding
\n[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

New branding has been done and the appropriate logo was implemented to match today’s standards and be closer to the customers who are their target group. The logo clearly represents surfaces or floors, and this is achieved through the use of simple rectangular shapes. The colors match the focus of the target group – casinos, hotels and business premises. Yellow, which is associated with gold, burgundy-red, which prevails in luxury restaurants and casinos (association with red carpets), and blue, which is considered a business color.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2018\/06\/odak_branding2.jpeg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”image__portfolio” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”row__portfolio” _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2018\/06\/web-4.jpeg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” disabled_on=”on|on|off” module_class=”image__portfolio” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Subtitle” module_class=”h3–portfolio” _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

New Website<\/p>\n

[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

The new website, unlike the old one, is completely transparent and responsive. There is a catalog on the page that shows existent offers.<\/p>\n

The website design allows clients to access and view the catalog even through mobile devices. Each item has a form through which a query can be sent for specific information, such as object type, surface area and time required for performance. The catalog makes it easy for the customer to search for a product and service, and the site owner receives all the information about a potential order.<\/p>\n

Secondary communication tools were developed: book of standards, business cards, memorandum, official mail signature and envelopes.<\/p>\n

With the type of business (casinos, hotels) the client deals with, the first impression they make with their customers is important. For this reason, we have shaped their new identity to communicate professionalism and exclusivity.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2018\/06\/web-4.jpeg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” disabled_on=”off|off|on” module_class=”image__portfolio” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0″ hover_enabled=”0″]<\/p>\n

Check out the site at podovi-interijeri.hr<\/a>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”divider__diagonal-shadow” _builder_version=”3.22.3″][et_pb_row module_class=”row__portfolio” _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_gallery gallery_ids=”2249,2254,2217,2218″ show_title_and_caption=”off” zoom_icon_color=”#0c71c3″ hover_overlay_color=”rgba(255,255,255,0.75)” hover_icon=”%%51%%” module_class=”image__portfolio” _builder_version=”3.6″][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

01 Services \u2714 branding \u2714 website Odak Flooring and Interiors is a design, trade and interior design services company focused on flooring. Their target audience is hotels, casinos and business premises. 02 Challenge The company did not have appropriate branding. Specifically, they had an unrecognizable and impractical (inadequate) logo. The website did not present the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5668,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-6329","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nOdak Flooring and Interiors - PLAVI PIXEL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plavipixel.hr\/en\/portfolio\/odak-flooring-and-interiors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Odak Flooring and Interiors - PLAVI PIXEL\" \/>\n<meta property=\"og:url\" content=\"https:\/\/plavipixel.hr\/en\/portfolio\/odak-flooring-and-interiors\/\" \/>\n<meta property=\"og:site_name\" content=\"PLAVI PIXEL\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-14T08:57:11+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/plavipixel.hr\/en\/portfolio\/odak-flooring-and-interiors\/\",\"url\":\"https:\/\/plavipixel.hr\/en\/portfolio\/odak-flooring-and-interiors\/\",\"name\":\"Odak Flooring and Interiors - 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