[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|||” custom_padding_tablet=”” custom_padding_phone=”20px|||” top_divider_style=”asymmetric4″ top_divider_color=”#0C71C3″ top_divider_height=”300px” top_divider_flip=”horizontal” top_divider_height_tablet=”150px” top_divider_height_phone=”90px” top_divider_height_last_edited=”on|phone” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding_tablet=”0px||0px|” custom_padding_phone=”0px||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_last_edited=”off|desktop” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” text_color=”light” admin_label=”Ime klijenta” module_class=”h1–portfolio” _builder_version=”4.16″ title_text_color=”#ffffff” title_font_size=”44″ title_font_size_tablet=”32″ title_font_size_phone=”18″ title_font_size_last_edited=”on|tablet” title_letter_spacing_last_edited=”off|desktop” title_line_height_tablet=”” title_line_height_phone=”” title_line_height_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section–portfolio-top” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row module_class=”row–portfolio-header” _builder_version=”4.16″ custom_padding=”100px|0px|50px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”01″ module_class=”module__numeracija module–numeracija-siva” _builder_version=”4.16″ global_colors_info=”{}”]01
\n[\/et_pb_text][et_pb_text admin_label=”Usluge” module_class=”h2–portfolio” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n
Services<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”row–portfolio-list” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Natuknice” module_class=”text__portfolio” _builder_version=”4.24.2″ custom_margin=”||” custom_margin_tablet=”” custom_margin_phone=”||-15px” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
\u2714 website – design & development<\/p>\n
\u2714 hosting and backup<\/p>\n
\u2714 content editing and proofreading<\/p>\n
\u2714 content management and maintenance<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Natuknice” module_class=”text__portfolio” _builder_version=”4.24.2″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
\u2714 graphic design<\/p>\n
\u2714 social media setup and management – Facebook, Instagram<\/p>\n
\u2714 Facebook and Instagram advertising<\/p>\n
\u2714 Google Ads (AdWords) advertising<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”row__portfolio” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Sa\u017eetak” module_class=”text__portfolio” _builder_version=”4.24.2″ global_colors_info=”{}”]<\/p>\n
Beauty & Beyond is a premium aesthetic center offering its clients top-tier beauty treatments and carefully selected dermatological services. Their approach combines innovative technologies and professional expertise to ensure flawless results and an exceptional experience.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”divider__diagonal-shadow” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=”row–portfolio-header” _builder_version=”4.16″ custom_padding=”100px|0px|50px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”02″ module_class=”module__numeracija module–numeracija-plava” _builder_version=”4.16″ global_colors_info=”{}”]02
\n[\/et_pb_text][et_pb_text admin_label=”Izazov” module_class=”h2–portfolio” _builder_version=”4.16″ global_colors_info=”{}”]Challenge[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.24.2″ global_colors_info=”{}”]<\/p>\n
Beauty & Beyond is a premium aesthetic center with a clear vision \u2013 to offer clients a blend of expertise, innovation, and a luxurious experience. However, in order to effectively communicate that message online and stand out in a competitive beauty industry, it was essential to develop a comprehensive digital presence that reflects their quality, professionalism, and recognizable brand.<\/p>\n
The challenge was to create a visually appealing and user-friendly website, optimized for performance and regularly updated with relevant content. In addition, it was crucial to ensure consistent and recognizable communication across social media, as well as effective advertising that targets the right audience \u2013 all while maintaining technical stability and system security.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2025\/04\/mediamodifier_image.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.24.2″ hover_enabled=”0″ global_colors_info=”{}” title_text=”mediamodifier_image” sticky_enabled=”0″][\/et_pb_image][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2018\/05\/pcz01-e1526477292337.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”image__portfolio” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”divider__diagonal-shadow-bg” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=”row–portfolio-header” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”03″ module_class=”module__numeracija module–numeracija-siva” _builder_version=”4.16″ global_colors_info=”{}”]03
\n[\/et_pb_text][et_pb_text admin_label=”Rje\u0161enje” module_class=”h2–portfolio” _builder_version=”4.16″ global_colors_info=”{}”]Solution[\/et_pb_text][et_pb_text admin_label=”Subtitle” module_class=”h3–portfolio” _builder_version=”4.16″ global_colors_info=”{}”]Creating New Website[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.24.2″ global_colors_info=”{}”]<\/p>\n
For Beauty & Beyond, we developed a modern, responsive website that reflects their premium brand and expertise in aesthetic treatments. The goal was to ensure maximum ease of use, allowing visitors to quickly and intuitively find the information they need. Each treatment is presented on a dedicated subpage with a detailed description, ensuring easy access and a clear, organized user experience.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2025\/04\/mediamodifier_image-2.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”image__portfolio” _builder_version=”4.24.2″ hover_enabled=”0″ global_colors_info=”{}” title_text=”mediamodifier_image (2)” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”row__portfolio” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2025\/04\/mediamodifier_image-1.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.24.2″ custom_margin=”123px||” hover_enabled=”0″ global_colors_info=”{}” title_text=”mediamodifier_image (1)” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Subtitle” module_class=”h3–portfolio” _builder_version=”4.16″ global_colors_info=”{}”]Social Media Setup and Promotional Campaigns[\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.24.2″ global_colors_info=”{}”]<\/p>\n
We also took over the management of Beauty & Beyond\u2019s social media channels on Facebook, Instagram, and LinkedIn. After analyzing the existing profiles, we identified and resolved issues with inaccessible or compromised accounts, securing full control of the client\u2019s digital identity. We created a content strategy that includes regular sharing of high-quality content, follower engagement, and the promotion of key treatments and services. In parallel, we ran targeted promotional campaigns on Facebook and Instagram, focused on increasing brand visibility and attracting new clients.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”row__portfolio” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Subtitle” module_class=”h3–portfolio” _builder_version=”4.16″ global_colors_info=”{}”]Content Management and Maintenance [\/et_pb_text][et_pb_text module_class=”text__portfolio” _builder_version=”4.24.2″ global_colors_info=”{}”]<\/p>\n
We provided ongoing website management and maintenance, including regular content updates and technical support. All texts underwent thorough proofreading to ensure linguistic accuracy and a professional presentation of information. In addition, we implemented a regular backup system and secured reliable hosting, ensuring high availability and the safety of the website.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2018\/05\/copywrite_pcz-1-e1526467590491.jpeg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”image__portfolio” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/plavipixel.hr\/wp-content\/uploads\/2025\/04\/Untitled-design-8.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.24.2″ hover_enabled=”0″ global_colors_info=”{}” title_text=”Untitled design (8)” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ global_colors_info=”{}”]<\/p>\n