Job Description

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com .

At WFAA-TV Dallas , a TEGNA-owned ABC affiliate in Dallas , we are looking for our next Account Executive . The ideal candidate will have a strong background in sports sponsorship, digital sales, a proven business development track record, and a deep understanding of media and marketing trends. In this role, you will drive revenue growth by selling a range of digital and television media solutions, including streaming and broadcast TV, digital advertising, content, and sports partnerships.

As an Account Executive, you are responsible for achieving or exceeding the individual sales goals across all TEGNA marketing solutions from linear TV to digital, including OTT with PREMION. You will act as a lead generator by identifying and reaching clients in the Dallas market that will best take advantage of our solutions. You then become a marketing consultant to the clients helping them define and achieve their business objectives.

What We Offer

• Winning, inclusive, collaborative, supportive, and fun culture
• Base Salary + Uncapped Commissions
• Leading media products
• Training resources
• Generous benefit
• Career growth opportunities at one of our 64 ABC, NBC, CBS, or FOX stations.

What You Will Do

• Consistently prospect for new revenue opportunities using client and category insights.
• Upsell current clients by engaging them in the full product line of WFAA-TV Dallas offerings.
• Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast, digital, and Streaming (OTT).
• Seek opportunities to expand relationships with key clients by taking an active role in understanding their business needs and competitive landscape.
• Establish strong relationships with internal team members by providing the Account Management team with clear and concise direction for the successful execution of campaigns.
• Partner with your Account Manager to provide exceptional customer service and contract fulfillment.
• Strategically utilize Matrix and station CRM to manage day-to-day activity, pipeline, and forecasts.
• Positively and professionally represent the media group to the community at events and surrounding businesses.

What You Need

• 3-5 years of account engagement in a professional, fast-paced media sales environment.
• Proven track record of successfully achieving or exceeding sales goals and developing new business opportunities as a seller.
• Established knowledge of marketing solutions including broadcasting and digital advertising including audio and interactive, and be a perpetual learner, eager to continuously expand your knowledge.
• Prior working experience using Microsoft Office Suite and CRM (Client Relationship Management) systems, and ability to leverage technology to project manage workload and achieve goals.
• Excellent written and verbal communication abilities to proactively communicate with clients, co-workers, and vendors, and to write/edit compelling proposals.
• Possess a creative mind to put together unique campaigns focused on solving client needs with ability to work effectively as part of a team.
• Proven effective problem solver with ability to quickly adapt to changing and competing priorities while meeting deadlines.
• Strong business acumen with attention to detail and accuracy, as well as strong organization and time management skills.
• Self-motivation and a strong work ethic are essential attributes to be successful.

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO Statement

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

Recruiting Fraud Alert

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

Job Tags

Similar Jobs