Job Description

About Total Beverage Solution

Total Beverage Solution (TBS) sells and markets iconic beer, wine, and spirits brands from around the world.

Notable beer brands in the TBS portfolio include:

• Bitburger: Leading premium import pilsner from Germany
• Carlsberg: Top 3 global brewery based in Copenhagen
• Saison Dupont: The original, world renowned Belgian farmhouse ale
• Shipyard: One of America’s early craft brewery’s based in Portland, Maine
• Weihenstephan: The oldest brewery in the world based in Bavaria

We are passionate about two things: (1) Building iconic, differentiated brands, and (2) fostering a rewarding, fun, high-achievement culture for our team and our business partners.

TBS is private company whose combined sales equate to the size of a top 10 U.S. craft brewery.

We have been named a South Carolina Best Place to Work for seven consecutive years.

If you are looking to build your career while building brands – and work with a team of humble, hungry, smart, and fun colleagues – then TBS could be a great place for you!

Role Description

The Beer Brand Manager is responsible for leading brand strategy, programming execution, and brand economics for a subset of brands in the TBS beer portfolio. Ideal candidates want to own a brand P&L in addition to developing creative brand strategy. Said differently, this is both a highly creative and highly quantitative role.

Brand Strategy & Marketing:

• Leads marketing strategy and program origination for key portfolio brands
• Creates trade and consumer marketing initiatives on an ongoing basis
• Develops and manage brand budgets
• Launches new packages and styles
• Evaluates brand ROI of sales and marketing investments
• Manages 3rd party agencies as needed (creative, PR, digital, etc.)
• Partners with non-TBS brands for collaborative opportunities to drive consumer awareness

Sales & Programming Execution:

• Educates and trains sales team on key brand initiatives
• Monitors and supports field sales efforts against these initiatives
• Identifies data-driven areas for sales to improve performance against the brands (pricing, assortment, account targeting, geographical, etc.)
• Directly participates in efforts and penetrate and grow key accounts

Supplier Partnerships:

• Acts as the lead daily interface with key portfolio suppliers
• Maintains command of overall brand performance, including sales trends, pricing and profitability, competitive activity, and marketing programs

Competencies

• Working knowledge of developing and executing marketing plans and programs across multiple platforms
• Ability to analytically / statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends
• Ability to create program goals, messaging, communication, and overall event plans
• Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder
• Ability to present to key stakeholders in a relevant and compelling manner
• Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support
• Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner
• Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
• Ability to assess situations, provide counsel, and identify solutions that resolve challenges/issues, while considering the best interests of all parties

Characteristics

• Elite Communicator: Positive presence, self-aware, high emotional intelligence, succinct and clear when appropriate, comfortable with giving and receiving feedback.
• Self-starter : Takes the initiative
• Results oriented : Doesn’t make excuses.
• Committed to learning and development: Seeks to learn, grow and develop continuously
• Integrity : Makes every effort to deliver on commitments, is truthful and honest, and treats others with respect
• Team player : Helps sell TBS products outside of designated responsibility and is concerned with more than just dedicated area

Supervisory Responsibility

This position is an individual contributor role and does not supervise other employees.

Work Environment & Travel

This job operates in the TBS office in Charleston with up to 20% travel.

Position Type/Expected Hours of Work

This is a full-time salaried position.

Required Education and Experience

Bachelor’s Degree in marketing, public relations, communications, business, advertising, or other related field of study

Experience leveraging primary research, data and consumer insights into actionable business initiatives

2+ years brand management experience preferred but not required

Proficient in Microsoft Excel and PowerPoint

Benefits

TBS offers a competitive salary and comprehensive benefits including but not limited to:

• Health, Dental, Vision Insurance
• 401K Employer Matching
• Paid Parental Leave
• Tuition Reimbursement Program + Other Professional Development Opportunities
• 10 Company Holidays + Paid Time Off Including: vacation, sick, personal, volunteer, & birthday
• Monthly Wellness Reimbursement or ClassPass subscription
• 5 year longevity benefit of sabbatical or trip to supplier destination

Starting pay will be based on several factors including but not limited to experience, training, education, geographic location.

Other

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

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