The Creative Director, Marketing & Brand is responsible for setting and delivering brand definition, brand story, and brand experience for Opry Entertainment Group (OEG) brands and channels as well as leading the development and execution of high-quality marketing creative that aligns with business objectives, engages audiences, and delivers measurable results. The Creative Director, Marketing & Brand is a key partner to the marketing strategy and planning teams, ensuring that brands are consistently and effectively represented across all channels. Brands currently include the Grand Ole Opry, Ryman Auditorium, Ole Red, Austin City Limits Live, Category 10, and work with WSM Radio. Partners include marketing planning & strategy, retail and e-commerce, sponsorships, artist relations and programming, human resources, and sales.
The Creative Director, Marketing & Brand plays a pivotal role in shaping and executing creative strategy, brand tone and style, and content strategy across OEG brands and channels. This position ensures the development of high-quality marketing collateral and promotional materials that support advertising, brand campaigns, and audience engagement efforts. This role ensures that brand standards are documented and upheld through all marketing executions and that the brand experience for customers is competitive and excellent when engaging, buying, or interacting with us. The Director works closely with marketing leaders to translate strategy seamlessly into compelling creative executions that enhance the brand experience and achieve business goals.
Responsibilities include overseeing the creation of digital and traditional advertising, point-of-sale materials, presentations, signage, in-venue and offsite activations, and other brand-aligned creative and content. The Director directly manages an in-house team of designers, copywriters, and external creative partners for design, content, web and mobile development, video, photography, and other media production--all while meeting program objectives and budget targets.
The Creative Director, Marketing & Brand works closely with marketing leaders across research, strategy, planning, and audience acquisition to align on audience needs and marketing strategies. Additionally, this role contributes to workflow optimization and cross-functional collaboration, ensuring efficiency within the marketing team and across OEG departments. Reports to Vice President of Integrated Growth Marketing.
Requirements
Education
Experience
Knowledge, Skills and Abilities
Location
Opry Entertainment Group
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