Digital Marketing Manager Job at Sycuan Casino Resort, El Cajon, CA

VHJjTmUzRldHaHMzTnhkWG5LYkVEUkNtc1E9PQ==
  • Sycuan Casino Resort
  • El Cajon, CA

Job Description

Sycuan Casino Resort is a premier destination offering world-class entertainment, luxurious accommodations, and exceptional dining experiences. We are seeking a dynamic and innovative Digital Marketing Manager to join our team and drive our online presence to new heights!

The Digital Marketing Manager is responsible for setting the digital strategy, leading the digital media function, and managing the integration between digital and traditional advertising. The Manager will focus on enhancing the guest experience, fostering a positive and engaging environment for Team Members and driving revenue in alignment with Sycuan mission and goals.

Job Duties and Responsibilities:

  • Develops and manages the strategy and implementation of digital marketing efforts of both casino and golf resort properties by ensuring brand development, website traffic growth, website UI, development of brand strategy, and statistics systems as well as managing, guiding, training and leading digital marketing staff.
  • Maintains effective and creative use of social media by identifying new on-line social media outlets, cultivating new on-line communities, interacting via posts in real time with players and fans in branded on-line communities, and monitoring sites to ensure on-line brand integrity and messaging consistency across multiple networks.
  • Develops on-line communications for internal and external consumption and dissemination by developing, writing, directing and producing a variety of audio/visual demonstrations, presentations and e-newsletters, collaborating with various departments to identify relevant topics and proper messaging, liaising between celebrity endorsers and media to leverage additional value from these strategic partnerships, incorporating team member participation when appropriate, collaborating with the Creative Services Department staff on the technical production and editing phases of on-line communication projects, and modifying the company website when requested as needed.
  • Conducts database marketing and segmentation initiatives by data mining guests on an individual level, personalizing content and offers through digital channels, including MySycuan portal, e-mail, website, and social media.
  • Establishes a stylish, creative “digital voice” by writing and posting professional, clever and witty communications designed for varied on-line audiences, participating in on-line conversations, answering questions, offering solutions, mediating conversations, and creating original content for feeds designed to spark discussions and enhance viral distribution of content on various social networking sites.
  • Prepares and manages budgets to optimize efficient use of funds and evaluates feasibility and ROI of opportunities and KPIs, and provides analysis and recommendations based on findings to the Marketing Manager Director of Marketing.
  • Identifies interactive marketing growth opportunities by staying up-to-date on the latest trends in interactive marketing, researching blogs and channels for relevancy and trend identification, monitoring the on-line presence and customer perceptions of market competitors, utilizing measurement tools and analysis to identify growth opportunities.
  • Ensures optimization and oversees SEO & PPC initiatives by maintaining a high-ranking presence online, running lead on all digital advertising, marketing efforts, and email database strategies, working with third party digital agencies to identify and cultivate segmentation for targetability, and making necessary adjustments based on results.
  • Develops team members by training staff, monitoring team member performance, conducting performance appraisals, providing counseling, guidance, and corrective action as needed, and generating appropriate data-base transactions and paperwork.
  • Hires qualified personnel by communicating staffing needs and advertising requirements to Human Resources and interviewing and selecting most qualified applicants.

Job Specifications:

Education and Experience:

Essential:

  • Bachelor's Degree in Marketing, Communications, Journalism, Public Relations or related field or related experience
  • 3 years of professional experience working with social media to include Facebook, Twitter, Yelp, Instagram, SnapChat, LinkedIn, Pinterest, YouTube, Google+, Flickr, forums, blogs, etc.
  • Hands-on experience in a professional setting working in public relations, creative writing or related field

Desirable:

  • Creative Audio/Visual production experience
  • Knowledge of San Diego area/lifestyle
  • Casino, Entertainment, Sports, and/or hospitality marketing experience
  • Experience with key words and meta tags

Skills and Knowledge:

Essential:

  • Strong creative writing ability for various audiences on different platforms
  • Ability to identify and analyze data and make sound recommendations
  • Ability to work in a fast-paced environment with a variety of professional levels and meet deadlines
  • Ability to prioritize and perform multiple tasks and assignments
  • Ability to initiate and/or follow verbal directives and written directions
  • Ability to interact effectively with guests, vendors and team members
  • Ability to communicate effectively in the English language
  • Ability to complete forms, documents and written reports
  • Ability to maintain file systems
  • Ability to maintain professionalism and composure
  • Ability to accept constructive criticism
  • Ability to appear for work on time
  • Ability to work in a smoking environment
  • Working knowledge of MS Word, PowerPoint and Excel
  • Schedule flexibility to occasionally work evenings, weekends and offsite as required

Desirable:

  • Working knowledge of copy translation procedures
  • Working knowledge of Adobe Creative Suite and other video editing software
  • Bi-lingual (English/Spanish)

Supervisory/Managerial Accountability:

Direct: Digital Marketing Project Manager, Digital Marketing Specialist

Indirect: Communications Manager, Media Manager, Graphic Designers,

Promotions & Events Coordinator, Marketing & Communications Coordinator,

Job Tags

Weekend work, Afternoon shift,

Similar Jobs

Rapid Express Delivery LLC

Amazon DSP Delivery Driver Job at Rapid Express Delivery LLC

 ...Job Description Rapid Express Delivery LLC is an Amazon Delivery Service partner looking for enthusiastic, team players to deliver Amazon packages. We drive Amazon vans and deliver Amazon packages. Delivery Associates strive to get every Amazon order to the customer... 

Bauer Construction, Inc

Skilled Carpenters, Laborers, Painters and Tapers Job at Bauer Construction, Inc

 ...drywall mud, tape, texture, and paint (preferred) Complete demolition and general labor as required Inspect products and conduct repairs or maintenance as needed Comply with all company and governmental safety guidelines We are currently seeking a highly... 

Onward Search

Occupational Therapist [77264] Job at Onward Search

 ...Onward Search is seeking a dedicated and passionate School Occupational Therapist to support students and educators in Sumner, WA ....  ...per week Key Responsibilities: Conduct occupational therapy evaluations to inform student support plans. Provide consultation... 

Container and Packaging

Recruiter - HR Coordinator Job at Container and Packaging

 ...Wanted: A unique mix of Executive Assistant, Recruiter and HR Aficionado - Dead or Alive (we prefer alive) Warning: This is the most dangerous desk job you will ever have. Probability of failure is high. Likelihood of pain is sure. Personal growth and development is... 

Lucid Capital Markets

Fixed Income Sales and Trading Opportunities Job at Lucid Capital Markets

Company Description Emerging broker/dealer with an exciting growth trajectory is looking to expand operations in NYC and Long Island offices. Role Description This is a full-time hybrid role for Fixed Income Sales and Trading personnel with all levels of experience...