Director of Special Events Job at Lucky Strike Entertainment, Miami, FL

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  • Lucky Strike Entertainment
  • Miami, FL

Job Description

Must be located in South Florida.

Summary: The Director of Special Events is responsible for leading and overseeing all company events, including grand openings, brand collaborations, influencer activations, and high-profile experiential events. This role develops and executes strategic event initiatives to drive brand awareness, attendance, and business growth.

Essential Duties and Responsibilities:

Key responsibilities include, but are not limited to:

Event Strategy & Execution

  • Develop and execute a comprehensive and scalable special events strategy and run of show templates to enhance brand presence.
  • Lead the planning and execution of grand openings, brand collaborations, influencer activations, ranging from general admission family friendly events to exclusive VIP experiences.
  • Ensure all events align with brand positioning, business objectives, and customer engagement goals.
  • Travel to and attendance of events on an as-needed basis.

Event Logistics & Partner Collaboration

  • Oversee event logistics, production, and execution to deliver seamless experiences.
  • Identify and cultivate relationships with brand partners for high-value collaborations.
  • Work with marketing, PR, and social media teams to amplify event visibility and earned media coverage.

Innovation & Performance Measurement

  • Oversee the development of influencer-driven events aligned with brand vision.
  • Track and analyze event performance metrics to evaluate effectiveness, ROI, and areas for improvement.
  • Continuously innovate event concepts, formats, and guest experiences.

Qualifications

  • Strong background in vendor negotiation, production logistics, and event budgeting.
  • Ability to work cross-functionally with multiple stakeholders across the company including sales, food and beverage, and onsite operators, as well as external vendors.
  • Excellent organizational and project management skills.
  • Able to travel up to 60%.

Education and Experience

Required:

  • Bachelor’s degree in Marketing, Event Management, Business, or a related field.
  • 7+ years of experience in national event marketing, experiential marketing, or special events within entertainment, hospitality, or lifestyle industries.
  • Proven expertise in planning and executing large-scale events at scale.

Preferred:

  • Experience working with influencers, media, and VIP guests to drive event visibility.
  • Knowledge of digital marketing integration for event promotion.

Work Environment/Physical Demands:

General office environment where you will walk, bend, and stand for periods of time.

Job Tags

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