Job Description

Join a fast-moving, mission-driven team in the lifestyle, martial arts, and apparel space. We're looking for a sharp, creative, and data-savvy Digital Marketing Specialist/Manager to take the lead on our email marketing efforts and contribute to broader e-commerce initiatives . If you're fluent in customer behavior, love optimizing campaigns, and have a strong pulse on MMA/BJJ culture, we’d love to meet you!

📩 Email Marketing Strategy & Execution

• Own and build high-performing campaigns and automated flows (welcome, abandoned cart, win-back, etc.)
• Manage audience segmentation and list health to drive personalized messaging
• Write compelling copy, subject lines, and CTAs in the brand voice
• Analyze performance (open, click, conversion rates) and continuously A/B test
• Make light design tweaks in Photoshop to enhance email visuals

🛒 E-Commerce Site Operations

• Oversee daily Shopify site updates — product uploads, SEO, promotional calendar
• Conduct product QA and ensure top-tier user experience
• Identify opportunities for conversion rate optimization and UX improvements
• Use tools like GA4, Klaviyo, and Shopify to extract insights and track KPIs

🤝 Cross-Team Collaboration

• Partner with creative, customer service, and merchandising teams to ensure consistent messaging across platforms
• Troubleshoot technical or support issues related to e-commerce
• Contribute to seasonal launches, brand campaigns, and special promotions
• Provide actionable insights to support marketing and product planning

What We’re Looking For:

• 2–5 years in digital marketing or e-commerce, preferably for a consumer brand
• Proficiency with Klaviyo, Shopify, Google Analytics (GA4), and Adobe Photoshop
• Strong copywriting skills and eye for design
• Passion for or familiarity with Brazilian Jiu-Jitsu culture is a major plus

Please submit your resume for consideration.

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