Email Marketing Specialist Job at Primary Services, Houston, TX

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  • Primary Services
  • Houston, TX

Job Description

Join a dynamic marketing team and contribute to projects that shape customer engagement while enjoying a strong company culture, exciting initiatives, and real growth opportunities. This is your chance to build a career in an organization committed to innovation and long-term success.

Primary Services is excited to announce the role of Email Marketing Specialist for our client in the energy sector. This role is part of a growing team focused on customer retention, brand consistency, and sales enablement. You’ll collaborate across departments to create targeted marketing campaigns and improve the customer journey through data-driven insights and strategic content.

Responsibilities

  • Create and edit compelling marketing copy for emails, websites, and internal communications.
  • Design and manage email campaigns from concept through execution and analysis.
  • Develop content and collateral to support residential sales and customer acquisition.
  • Gather customer feedback via surveys and relay findings to sales and product teams.
  • Monitor customer lifecycle communications to ensure brand consistency and accuracy.
  • Track and report on ROI of all email and digital marketing initiatives.
  • Manage and contribute to social media content calendars and community engagement.
  • Promote services and products during campaigns and special events.
  • Collaborate with third-party vendors to enhance customer offerings.
  • Partner with call center teams to provide sales tools and marketing support.
  • Research industry and competitor trends to inform strategic marketing decisions.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
  • Proven experience in marketing communications or email marketing roles.
  • Proficiency with email platforms and content management systems such as WordPress.
  • Strong writing and editing skills with attention to brand tone and accuracy.
  • Experience in social media marketing and campaign execution.
  • Familiarity with SEO principles and analytics tools like Google Analytics.
  • Proficiency in Microsoft Office, especially Word, Excel, and PowerPoint.
  • Strong presentation and communication skills.

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