Marketing Coordinator Job at Robert Half, Irvine, CA

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  • Robert Half
  • Irvine, CA

Job Description

Position Description:

  • Ideally, the candidate should have 3-5 years of experience.
  • Proficiency in strategizing, deploying, and analyzing email campaigns (experience with Salesforce Marketing Cloud is a plus but not required).
  • Strong understanding of digital marketing, specifically in paid social and paid search channels such as Facebook, TikTok, and Google, with a focus on lead generation rather than display marketing.
  • Experience in account services , including managing and collaborating with business partners.
  • Familiarity with traditional media, such as outdoor advertising and radio, is a nice-to-have but not essential.

  • 50% Channel Management
  • Email, Paid Ads, Paid Search, Traditional
  • 25% Client Services
  • Account Management (working with internal clients getting them marketing collateral)
  • Strong Project Management skills (client facing with the school)
  • 25% Manage and review creative
  • Working with agencies getting creative completed, running though compliance.
  • Develops creative briefs and guides creative direction across all media channels.

Software/Tools:

  • Workfront for PM tool (not required), Excel (at least 6 out of 10), Salesforce Marketing Cloud (not required)

Years of Experience Expectation:

Bachelor’s degree required, preferably in Marketing, Communications, Business or other related field or equivalent years of experience

Job Tags

Outdoor,

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