Job Description

Are you a creative and detail-oriented individual with a passion for marketing, design, and project coordination? If so, this is your opportunity to become a vital part of our team as a Marketing Coordinator. You will help execute marketing strategies to enhance brand recognition and drive growth in the artificial turf industry. The ideal candidate will have experience in outbound and/or inbound marketing activities, as well as a creative mindset for helping us remain fresh and competitive.

Objectives of this role

• Support the marketing department in delivering effective programs that achieve company objectives.
• Assist with initiatives that drive brand awareness and lead gen, including day-to-day execution of marketing campaigns, promotions, and sales support.
• Support the development of sales and marketing materials, adapting scopes, timelines, and deliverables for maximum benefit.

Responsibilities

• Plans and executes all web, SEO/SEM, database marketing, email, social media, display, print, TV, and traditional media advertising campaigns.
• Designs, builds and maintains our social media presence
• Perform updates to Turf Tek USA and Turf Tek Direct websites and all online profiles
• Implement marketing campaigns for brand building and lead generation, aligning with overall company goals and sales targets
• Help gather and analyze data to reach insights about brands, competitors, and trends
• Contribute to lead-generation and customer-acquisition activities, such as sales enablement, media promotion, networking, trade shows, and events
• Respond to inquiries via online platforms
• Coordinate public relations and outreach initiatives, including media releases, awards, and company announcements
• Maintain and update marketing materials and collateral in design software (ie. Photoshop, Illustrator, Canva)
• Plans and oversees the execution of promotional activities including print, electronic media, trade shows, direct mail, point-of-purchase displays, and signage
• Collaborates with agencies and other vendor partners.
• Participate in industry events and trade shows to represent the brand and gather market insights
• Maintain a digital asset library, ensuring timely updates for partners and internal teams.
• Measure and report the performance of marketing campaigns, gain insights and assess against goals

Required skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, business, or related field)
• Two or more years of experience in marketing, sales, or advertising
• Hands-on experience in developing campaigns and promotions
• Proven success in a fast-paced environment, working both individually and as a team member
• Exceptional communication skills
• Strong attention to deadlines and budgetary guidelines

Preferred skills and qualifications

• Professional certification (ex: Analytics, AdWords, Meta)
• Experience in content development and website design
• Experience with relevant markets and trends
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website and marketing analytics tools (Google Analytics, SEMRush)
• Working knowledge of ad-serving tools

What we offer :

• Competitive Pay
• 401K
• Being a part of an innovative, family-owned, and rapidly growing company
• Training provided by Turf Tek

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