About eCard Systems
eCard Systems is a leading provider of outsourced gift card solutions, serving over 100,000 merchants in the restaurant, retail, service, spa, and hospitality industries. We specialize in delivering high-quality physical and digital gift card solutions, offering seamless integration with top POS providers. As a trusted partner in the industry, eCard Systems is dedicated to providing innovative and efficient solutions that drive customer engagement and revenue growth for our clients.
Position Summary
The Marketing Manager at eCard Systems will play a pivotal role in achieving our marketing goals. These include increasing brand awareness, generating leads, and enhancing customer engagement. This role requires expertise in digital marketing, content creation, campaign execution, and analytics-driven decision-making. The ideal candidate will collaborate cross-functionally with sales, product development, and leadership teams to align marketing efforts with these business growth objectives.
This position will play a key role in shaping the company's marketing vision and execution.
Key Responsibilities
Strategic Marketing & Brand Management
· Develop and execute comprehensive marketing strategies aligned with company goals.
· Oversee brand identity, messaging, and positioning to ensure consistency across all marketing channels.
· Plan and implement targeted email marketing campaigns to engage and retain customers.
Market Research & Customer Insights
· Conduct market analysis to understand customer needs, competitor landscape, and industry trends.
· Analyze customer data to gain insights into buying behavior and preferences to refine marketing strategies.
· Track and report on marketing KPIs, including website traffic, lead generation, conversion rates, and customer acquisition costs.
Campaign Development & Digital Marketing
· Design and execute multi-channel marketing campaigns, including digital advertising, social media, content marketing, and traditional advertising.
· Manage website content and optimize design for enhanced user experience and SEO performance.
· Oversee and grow organic SEO efforts while managing and optimizing PPC campaigns.
· Create and implement engaging social media content and campaigns to build brand awareness.
· Manage marketing automation platforms and CRM integrations (e.g., ZOHO) to drive data-driven marketing initiatives.
Event & Trade Show Marketing
· Plan and execute trade show marketing strategies, including booth design and promotional materials.
· Collaborate with sales and product teams to develop effective marketing strategies for industry events.
Collaboration, Leadership & Team Management
· Work closely with sales, product development, and customer service teams to align marketing strategies with business objectives.
· Define and lead cross-functional collaboration efforts, ensuring alignment between marketing, sales, and product teams.
· Manage external marketing partners, freelancers, and agencies while evaluating opportunities to build an in-house marketing team.
· Monitor customer experience feedback and continuously improve content and design across all customer touchpoints.
Required Qualifications & Skills
· Education: Bachelor's degree in Marketing, Marketing Communications, or a related field.
· Experience: Over 5 years of B2B marketing experience, with a proven track record in marketing strategy, digital campaigns, and lead generation.
· Graphic Design: Strong experience in both print and digital design.
· Digital Marketing: Hands-on experience with web content, SEO, PPC, Google Analytics, social media marketing, and paid advertising strategies.
· Marketing Automation & CRM: Proficient in executing data-driven marketing initiatives.
· Communication: Excellent verbal and written communication skills.
· Project Management: Ability to plan, execute, and monitor marketing projects within deadlines and budgets.
· Business Acumen: Familiarity with B2B sales, advertising, and marketing strategies.
Why Join eCard Systems?
If you are a results-driven marketing professional with a passion for innovation and growth, we’d love to hear from you!
...JOB DESCRIPTION Insight Global is looking for a Biodiesel Operator to work for a biodiesel plant in Newton, Iowa. This group is responsible for making sure the product is shipped and received from the facility. The main responsibility of this person will be to monitor...
...Shop. The Gun Store Employee/ Sales Person will be responsible for providing excellent customer service, assisting customers with firearm selection, managing inventory, processing transactions, ensuring compliance with all firearms laws and regulations, and maintaining...
...network that reaches across the globe and works behind the scenes. If youre fueled by... ...offerings; Straight Talk, TracFone, and Walmart Family Mobile : Straight Talk, Tracfone,... ...defined work location that includes work from home and assigned office days (in-office days...
Job SummarySmall organization seeks to hire a part-time bookkeeper to oversee and manage financial data to ensure accuracy and compliance... ...as a 501(c)(3) non-profit organization. Position can be done remotely via access to Quickbooks. Position will report to part-time...
...Were looking for a motivated Entry-Level Marketing Assistant to become a key player in our vibrant team. In this entry-level role, you'll engage with customers face-to-face in retail settings, focusing on new account acquisition while also maintaining existing customer...