Social Media Manager Job at Bayou City Hemp Company, Austin, TX

U0xBTWYzQmRGUnM2TUJKWGxLTE5BUkNqc1E9PQ==
  • Bayou City Hemp Company
  • Austin, TX

Job Description

Job Overview:

Do you have experience developing and implementing a social media strategy? Do you know how to build brand awareness across various social media platforms? Do you have passion for the cannabis and beer industry? If this all sounds like something you’ve been dreaming of then, this might be the role for you! We are seeking a dynamic and creative Social Media Manager to join our team at Bayou City Hemp and 8th Wonder. This position requires a high level of creativity, attention to detail, strong communication, and project management skills.

Reports to: Chief Marketing Officer

Job Responsibilities including, but not limited to:

  • Strategy Development: Develop, implement, and manage our social media strategy, aligning with our business goals and brand identity. You will work closely with the marketing team to ensure our social media strategy complements and enhances our overall marketing efforts.
  • Content Creation: Create engaging, informative, and creative content that reflects our brand’s voice and appeals to our target audiences. This includes crafting posts, stories, videos, and graphics for platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
  • Community Engagement: Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales. Engage with our community by responding to comments, messages, and reviews to foster a positive community and add value to the user’s experience.
  • Analytics and Reporting: Analyze the performance of social media campaigns and content using metrics and tools. Prepare reports on usage statistics, engagement rates, and the overall effectiveness of our social media efforts, making recommendations for improvement.
  • Trend Monitoring: Stay up to date with the latest social media best practices, trends, and technologies. Experiment with new and alternative ways to leverage social media activities.
  • Influencer Collaboration: Identify and engage with influencers and brand advocates to build relationships and collaborate on marketing campaigns.

Qualifications:

  • Bachelor’s degree in marketing, Communications, or a related field.
  • Proven work experience as a Social Media Manager or similar role.
  • Excellent knowledge of Facebook, Instagram, Tik Tok, Twitter, LinkedIn, and other social media best practices.
  • Experience with content creation, including basic graphic design skills and familiarity with design software (e.g., Adobe Creative Suite).
  • Understanding of SEO and web traffic metrics.
  • Experience with doing audience and buyer persona research.
  • Good understanding of social media KPIs.
  • Strong communication and interpersonal skills.
  • Ability to multitask and work in a fast-paced, deadline-driven environment.
  • Wakes up every morning with a new creative way to connect our brands with people in the digital universe.
  • Excited to capture content on-site (Bayou City Hemp and 8th Wonder) and off-site (retail accounts, events, and festivals).
  • Reliable transportation- will need to travel around the Houston Metro area for content
  • Willing to travel as needed to conventions, trade shows, etc.
  • Familiarity with the hemp/cannabis, craft beer, distillery industries is a big plus.
  • Bonus points for photography/videography/post production skills.

Job Tags

Work experience placement, Day shift,

Similar Jobs

UPLAND

Executive Sous Chef Job at UPLAND

 ...Now Hiring: Alead-by-example Executive Sous Chef who has apassion for seasonal ingredients and creating exceptionally delicious food executed and served with care and consistency. This position offers a comprehensive package including: A Base Salary Range of... 

NOVA Engineering and Environmental, LLC

Building Envelope Department Manager Job at NOVA Engineering and Environmental, LLC

 ...NOVA Engineering is seeking a Building Envelope Department Manager for our Kennesaw, GA location. This building envelope department...  ...and project management of work related to Building Envelope services, both office and field activities, during the planning, design,... 

Spur

Senior Software Engineer Job at Spur

 ...quality experiences to our customers across our tech stack Oversee integration and optimization of third-party tools (Metabase, Twilio, Postmark) ensuring efficient and effective system interoperability System Availability and Stability Ensure high availability... 

CMR RECRUITING

Psychiatric Nurse Practitioner Job at CMR RECRUITING

 ...Are you looking for your next INCREDIBLE opportunity as a dedicated Psychiatric Nurse Practitioner ( PMHNP ) for our Behavioral Health Center in Denver, Colorado? Offering GREAT PAY, GROWTH in an AMAZING workplace setting. Qualifications: ~ NP or PA license in the... 

Lensa

Graphic Illustrator Designer Job at Lensa

 ...Permanente, is seeking professionals in Pleasanton, CA. Apply via Lensa today! Job Summary Produce freehand or electronic illustrations to visualize a concept necessary to instruct or explain a situation. Do illustrative drawings from an idea, thought or concept....