Digital Marketing Manager Job at Archroma, Charlotte, NC

U2JFR2NIOWRGeG82TXh0WG1LVEVEUldudVE9PQ==
  • Archroma
  • Charlotte, NC

Job Description

Job Overview:

The Digital Marketing Manager - PT will work directly with the VP of Marketing & Sustainability and the Global Marketing Director. This individual contributor role is responsible for supporting the development and execution of our digital marketing strategies. The successful candidate will implement digital marketing campaigns, analyze digital marketing performance, conduct keyword research, and monitor paid media campaigns across various platforms such as Google and LinkedIn.

Key Responsibilities:

  • Develop paid search, display, and social advertising campaigns & re-marketing campaigns that support awareness and lead generation goals and maximize ROI
  • Recommend an effective SEO strategy that increases targeted, organic traffic to our websites and blogs.
  • Continually optimize PPC campaigns by updating keywords, ads and landing pages while suggesting improvements to website performance
  • Provide weekly/ monthly/ quarterly reports with analysis of KPI dashboard strengths and opportunities
  • Provide input to preparation of annual digital marketing budget
  • Maintain a consistent brand voice and presence across all digital marketing campaigns
  • Administer marketing automation and CRM Platform, train users, upload data, create workflows, and manage requests for customizations
  • Program email communications and design email campaigns – familiarity with how to track leads via salesforce.com or other CRM tools and develop nurture campaigns within a marketing automation platform like Pardot or Marketing Cloud.
  • Support strategic and tactical approaches to Lead Generation: Develop and implement strategies to generate and nurture leads, ensuring a steady flow of qualified leads to the sales team.
  • Work with Global Marketing Director to ensure website content is current, relevant and engaging to the target audience. This includes text, images, videos, and blog posts, ensuring all content is SEO-optimized and aligns with the brand’s voice and messaging strategy.
  • Use analytical tools to track website performance metrics such as traffic, bounce rate, conversion rate, and user behavior insights. Use this data to make informed decisions on content, design, and strategy adjustments.
  • Manage social media channels, develop strategy, design and schedule posts, work with the business to create calendar that includes frequency and content, track analytics .
  • Design aptitude: Ability to create images using templates and able to optimize content using templates for campaigns, social posts and to support events. Using tools like Canva, other as defined.

Critical Success Factors:

  • Demonstrated ability to work in a fast-paced, dynamic environment, managing multiple projects at a time.
  • Results-oriented, with a very strong self-drive and work ethic and commitment to excellence.
  • Analytical and outcomes-based mindset; continually seeking to optimize results.
  • Strong communication skills internally as well as externally

Preferred Skills and Experience:

  • At least 5 years of experience in digital marketing.
  • Proficiency with Salesforce, Pardot (or other marketing automation platform), Google Analytics. LinkedIn and paid advertising platforms.
  • Experience with social media scheduling programs such as HootSuite, Sprout Social or similar.
  • Familiarity with SEO and paid digital marketing channels and tactics
  • Familiarity with CRM integrations and data management best practices.
  • Ability to take direction from senior colleagues and execute on campaigns.
  • Knowledge of online marketing strategies and tools, including social media and email marketing best practices.
  • Strong project management skills.
  • Strong attention to detail, accuracy, and execute timely results.
  • Excellent verbal and written communication skills.

Job Tags

Similar Jobs

IntePros

Jr. Financial Analyst Job at IntePros

Shift: 12:00 PM 8:30 PM Were looking for a motivated and detail-oriented professional to join our Data Management & Quantitative Analysis team. This role focuses on securities pricing and portfolio valuation within a fast-paced, deadline-driven middle office environment...

Insight Global

Heavy Equipment Mechanic Job at Insight Global

 ...Must Haves: ~5-10+ years of experience as a heavy equipment mechanic ~ Heavy equipment down to small generators/pressure washers ~ Working knowledge of Pneumatics, hydraulics, components and accessories ~ Working knowledge of gasoline, diesel, propane, electric... 

Marina Sirras & Associates LLC

Calendar Department Assistant Job at Marina Sirras & Associates LLC

 ...position is $40,000 - $50,000 (annually) and may vary depending on experience and other factors. Overview: This position will assist...  ...skills to ensure cases are managed efficiently. No experience necessary - training will be provided. Qualifications: Ability... 

Schaeffer Mfg. Company

Independent Contractor Job at Schaeffer Mfg. Company

Schaeffer Manufacturing Company is looking for Independent Sales Representatives! Job Description & Responsibilities Sell premium lubricants and fuel additives to owner-operator end users that provide a return on investment in their business. Typical customers ...

PrismHR

Behavior Assistant - FL - On Site Job at PrismHR

 ...approved behavior intervention programs. Works with Direct Care Instructors to ensure proper intervention methods are implemented. Assists with applicable behavior documentation, both daily and monthly for submission to CBA/CABA for completion of monthly data collection...